Featured Dealer Randy Cole
Did you know that Randy Cole, of the NHRDA fame, was also a Banks dealer? Read what makes Randy—and his shop—so special.
Randy’s Diesel & Offroad Performance
Did you know that Randy Cole, of the NHRDA fame, was also a Banks dealer? Randy’s Offroad and Diesel Performance, located in Marysville, WA, has been in Business for 12 years. The combined experience of the staff at Randy’s Offroad is over 50 years. As a store owner, Randy strives to carry the best products at a fair price, as well as provide an experienced staff to answer any of your questions.
Randy is obviously very familiar with the diesel side of the business, but that’s not all he does to keep his shop busy. He installs all kinds of performance kits, does computerized alignments, tire mounting, paint and body repair, even air conditioning service and repair. Offroad customers come in for suspension service, ring and pinion changes, differential changes, winches, and transfer case buildups. His marketing is partially a byproduct of his work with the NHRDA, plus building and refreshing his company race/shop trucks, and creating attractive displays for use at the shop.
What’s the key to his success? He’ll say all of the products he sells are products that he knows, trusts and uses himself regularly. “We will only sell products that we know are reliable and work well. It has taken us many hours of research and testing to find products that work, and continue to work after you own them. There is not one product line or product on our website site that we have not tested.” He adds, “There are many product lines missing from our site, and there is a reason.”
Click below to see Randy at the end of this video from when the Banks Sidewinder S-10 took home a record at the 2010 NHRDA World Finals!