Banks by the Numbers: 2025 Didn’t Look Like a Company Slowing Down

A 68-year-old speed shop is supposed to coast-our 2025 numbers show exactly the opposite.

- 482.3 million Facebook views and 77.6 million YouTube views show how hard our tech content is reaching.
- 76,000 feet of 5-inch stainless tubing became Banks Monster Exhaust Systems.
- We shipped 32,000 quarts of Amsoil fluids and packages to 18 countries.
- Ten iDash Pro firmware updates show ongoing product support after the sale.
- 287,000 feet of 3D printer filament points to constant in-house development work.

We did not spend 2025 acting like a company in cruise control. The numbers show a business still building, testing, shipping, and supporting products at full speed. Our educational content reached hundreds of millions of views, our team answered comments and texts at scale, and our shop turned 76,000 feet of 5-inch stainless tubing into Banks Monster Exhaust Systems. On the product side, we kept development moving with heavy 3D-print use and pushed 10 iDash Pro firmware updates, which means support and refinement did not stop once the hardware shipped. Put it together and the point is simple: we are still doing the work—engineering, manufacturing, customer support, and product improvement—all at a pace most people would not expect from a 68-year-old company.

Transcript

1. 2025 Overview

Gale Banks presents the 2025 edition of "Banks by the Numbers" as a year-end snapshot of activity across the company. Rather than framing Banks as a long-established performance and engineering company settling into its legacy, he emphasizes that the business remained aggressive in output, development, media reach, manufacturing, and customer engagement throughout the year.

2. Video Reach and Watch Time

The recap begins with audience scale. Banks reports 482.3 million video views on Facebook and 77.6 million on YouTube. On YouTube alone, viewers watched 1.2 million hours of Banks content. These figures are presented as evidence that the company's educational and technical media continued to reach a very large audience in 2025.

3. Branding and Social Activity

On the branding side, the most-used item was the Banks logo decal, with 398,000 units distributed. Gale notes that one decal goes into every box. Social engagement was also substantial: the company recorded 364,000 Instagram likes, while the social media team responded to 104,000 comments and answered 77,000 text messages. In addition, Banks replied to 21,000 YouTube comments, showing that customer and audience interaction remained a major part of daily operations.

4. Packaging and Production Materials

The company's physical throughput is illustrated through packaging and fabrication materials. Banks used 314,000 yards of packing tape over the course of the year. Its additive manufacturing work consumed 287,000 feet of 3D-printer filament. For exhaust production, the team converted 76,000 feet of 5-inch stainless tubing into finished systems. These numbers highlight the scale of both shipping activity and in-house manufacturing.

5. Fluids and Consumables

Banks also quantifies the volume of fluids and shop consumables handled in 2025. The company shipped 32,000 quarts of Amsoil motor oil, gear lube, and transmission fluid. In packaging operations, it used 9,000 gallons of expanding foam. These figures underscore the operational volume behind both product fulfillment and support items associated with the company's parts business.

6. Shop Fuel and Daily Pace

The internal pace of work is reflected in both testing fuel and employee caffeine intake. Banks reports consuming 3,300 gallons of diesel during dyno testing. Around the facility, the team drank 23,000 cups of coffee and 3,500 cans of Monster Energy. Presented together, those numbers convey the intensity of engineering, testing, and day-to-day shop activity during the year.

7. Shipping and Team Growth

Banks shipped packages to 18 countries in 2025, indicating a customer base that extended well beyond the domestic market. Internally, the team grew by 17 people over the year. Gale also notes 11 Food Truck Fridays, using that detail to show that while output remained high, the company continued to invest in team culture alongside expansion.

8. Product Updates and Small Details

On the product-development side, Banks released 10 iDash Pro firmware updates during the year. The recap closes with a few smaller but memorable statistics: Gale says he smoked two sets of Nitto Triple Nickel G2 tires on his Blackwing, and the company lost one 10 mm socket. Those details serve as a light ending to an otherwise metrics-driven summary.

9. Looking Ahead to 2026

The overall message of the recap is that 2025 was a high-output year across media, manufacturing, customer support, testing, shipping, and product development. Gale Banks positions these numbers not as a peak but as a baseline, closing with the claim that if the 2025 totals seem impressive, the company intends to do even more in 2026.