Gale Banks Engineering is an established, market-leading manufacturer of automotive aftermarket performance products for trucks, motorhomes and SUVs. We are currently seeking an experienced Automotive Copy/Content Writer with a strong content and development background to join our Marketing team. This is a full time, in-house position, ideal for an automotive high-performance enthusiast with a creative and strategic writing style.
Summary: Work as part of a marketing team creating high impact content and compelling copy to support response-oriented advertising campaigns promoting GBE products and services by performing the following duties.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Develop concepts, compose and edit advertising copy for marketing communications. Refresh existing copy and create fresh new content for product literature, magazine ads and articles, product catalogs, e-mail newsletters, press releases, TV/Radio commercials, and performance test reports.
Write detailed and informative feature articles for publications and website postings, giving readers valuable insight into new products with current and accurate content. Communicate and update status of developing projects, bragging rights, event and trade show coverage, and other technical news. Research printed and online resources to obtain data and product and service information, verify facts and clarify information.
Organize material and complete writing assignments according to established standards regarding order, clarity, conciseness, style, terminology, and corporate identity. Determine layout, style and technique best suited to produce desired effects; coordinate with graphic designers to map and design photo content for ads and articles; write all copy in established format to meet specified deadlines; maintain notes and records for projects. Review published material and make recommendations for revision or changes in scope, format and content.
Plan and assemble press kits; assist with composition of dealer newsletters; participate in the development and timely distribution of Banks E-News.
Education/Experience: Must have 5 years professional experience as a marketing or enthusiast writer in the automotive industry. A Degree in Journalism, English, Speech Communications or Marketing preferred. Must have creative journalism skills, be an excellent grammarian, and the ability to translate technical terminology and concepts into form easily understood by audience.
Gale Banks Engineering offers a competitive salary, generous benefits package, and a pleasant and professional working environment. For immediate consideration, please email your resume with salary history and current salary requirements to email@example.com , or fax (626) 691-2179.
Offices and facilities are located on a tree-shaded 7-acre campus in Azusa, California, about 10 minutes east of Pasadena. For more company information online, please visit our website at www.bankspower.com.